Plastic pollution is perhaps one of the biggest environmental issues of our age. Solving it without increasing other environmental burdens will require an approach that tackles wider concerns around unsustainable resouruce use. It is a challenge that businesses, government and the whole of society must jointly face. At the sharp end of the current debate are companies, particularly in the grocery sector, that use plastic packaging. They are now under great scrutiny, and often public pressure, to stop using the material.